Market analysis includes the identification of the real estate and its immediate vicinity, the determination of demand and supply. The results and acceptances obtained at the end of the market analysis are also used in financial feasibility studies. Market analysis is an ongoing process not only prior to the Most Efficient & Best Use Analysis but throughout the feasibility period. Market analysis works continue during the development and management phases of the project.
In order to establish the basis for market research and the Most Efficient & Best Use Analysis, the uses permitted by the requirements of the plan are determined and market research is carried out according to the types and components of the projects in the projects to be competitive in the market for these uses.
The figures that can be rented or sold are estimated after the market research results, based on the types of projects to be developed on the land according to the brand power and sales capabilities of the developer.