Market Research Report
Market analysis involves defining the real estate property and its surrounding area while assessing the demand and supply factors. The findings and assumptions from the market analysis are crucial inputs for conducting financial feasibility studies. It is an ongoing process that extends beyond the Most Efficient & Best Use Analysis and continues during the feasibility, development, and management phases of the project.
To facilitate effective market research, it is important to establish the zoning conditions as a foundation. For projects competing in the market, market research is conducted based on the specific usage types and components of those projects. Considering the developer’s brand strength and sales capabilities, the results of the market research help estimate the potential rental or sales figures for the project.
This estimation takes into account the project types planned for the land, aligning them with the market’s response. Market analysis is a continuous process that provides valuable insights into the market dynamics, enabling developers to make informed decisions. By understanding the market demand and competition, developers can estimate the rental or sales potential based on their project types, brand reputation, and sales capabilities.