Market analysis includes defining the real estate and its close vicinity, determining the demand and supply. The results and assumptions at the end of the market analysis are also used in financial feasibility studies. Market analysis is an ongoing process not only before the Most Efficient & Best Use Analysis but also during the feasibility period. Market analysis studies continue during the development period and management stages of the project.
In order to form a basis for market research, zoning conditions are determined, and in projects that will compete in the market for these uses; Market research is carried out according to the usage types and components of the projects.
Based on the project types to be developed on the land according to the developer’s brand power and sales capabilities, the figures that the developer can rent or sell are estimated after the results of the market research.